瓦轴--老客户的连锁反应
发布日期：2024-02-07
据中国轴承网记者获悉瓦轴集团瞄准市场和客户需求，对潜在市场做到全局谋划，对细分市场做到心中有数，第一时间准确获取信息，率先掌握竞争对手现状，制定及时有效的竞争策略，从而在激烈的市场竞争中取得优势。
随着全球产业结构的调整，我国经济进入了中高速增长的转型发展时期，国内一些风电龙头企业把开发利用风能资源的目光投向新的领域。某重型能源装备公司主要从事风力发电整机、增速机、发电机控制系统等设备的设计、制造与销售，之前与瓦轴无“交集”。但该公司近年的快速发展趋势却早已进入华北销售公司的视野，其生产的系列风力发电机组、增速机等产品与瓦轴的高端化战略“不谋而合”。华北销售公司派出以项目经理和应用工程师为“先锋队”，从售前的开发到售后的服务形成合围之势，新产品研制、试验直至批量供货，实现了新市场新客户的突破。公司乘势而上，先后又在工业齿轮箱、压裂泵、电梯曳引机市场收获成功。
稳固市场，就要从老客户做起，通过老客户带来连锁反应——新市场的开发和新客户的拓展。华北销售公司依靠多年来建立起的客户关系，从年初开始，先后组织工程技术人员深入客户，进行技术和产品推介交流，开展售前、售中及售后服务，一方面维护现有市场，另一方面从客户未来发展的市场产品中找到主攻方向，高端产品国产化替代成为突破点。在钢铁市场上，他们先后与客户达成冷轧、连铸机、线材导位及热轧等进口轴承国产化协议。在煤机市场上，与神华集团和一煤矿企业在加深战略合作的基础上又达成集团化采购协议，对煤机电动轮轴承、采煤机轴承和托辊轴承进行国产化替代。
【中国轴承网】将为广大轴承行业者提供最全的轴承型号查询，最及时、前沿的轴承资讯。
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